Your homepage is basically your digital business card, someone lands there and you have mere seconds to convince them to stay or go. When I work with clients on their web design and conversion copy, the same problems come up again and again. The homepage is either confusing, way too busy or full of lovely words and images that do not actually tell a visitor what to do next. Everything lives there all at once, which means nothing is really clear or persuasive. The thing is,
