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Meet your anti-hustle business
wingwoman
Some amazing heart-led businesses I've worked with...
And while promoting my music I realised this 'marketing thing' was non-negotiable.
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But once I learned how to market myself, I let go of the frantic panicking, enjoyed an incredible music career and I fell in love with marketing through the process!
It's like an extension of my creativity, a mix of theory and practise, so in 2017 I took a marketing internship, got trained up on-the-job and became a freelance marketer working with theatre companies and nonprofits.
15 years ago,
I started my career as a professional musician
​Then I started own heart-led, online business in 2021
That was when I first noticed that a lot of the marketing information out there strongly promotes hustle-culture and doesn't feel very human-centric, or even ethical at that!
I am deeply driven to make a strong, positive impact for my clients, but as my business grew I was getting bombarded with Facebook ads from so-called 'marketing gurus' banging on about 10k months or 6-figure years...all completely ignoring the fact that I started my business because I love what I do and want to make a difference in the world.
And I know from experience that powerful marketing can be clear, simple and hustle-free, but much of the advice targeted at us, over complicates the process, feels really pushy and is full of jargon and theory.
Fizzy Ginger is my response to scammy, unethical marketing tactics...
That I was seeing and being targeted by i.e. "make £10k a month with my secret formula, I did it so you can too..."
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🚨 spoiler: these types of marketers don't *actually* care about you or your business, they just care about getting your money, and there is NO secret formula, like, ever!
I pour my expertise into helping you get clarity and let go of unnecessary tasks clogging up your work day. With proven, down-to-earth marketing, I make sure you connect with the right people, grow your business your way and make the impact you deserve - all without the BS and hustle.​​​
Rosie immediately understood what I am about and what my business needed, the woman is a genius, we got so much done in such a short time - HIGHLY recommend!
Rachel Isobel Weber, Therapist
FREE GUIDE!
10 Ways to De-Hustle Your Business
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What makes me different from other marketers
Creative Thinking
With a background in the arts, I approach marketing with fresh ideas and innovative strategies. Your business isn’t one-size-fits-all, and your marketing shouldn’t be either.
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Real-World Experience
I’ve worked inside businesses like yours, testing what actually works in practice and not just in theory. Everything I teach is based on hands-on experience, not marketing trends that come and go.
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Simplicity and Clarity
Marketing doesn’t have to be overwhelming. I break things down into straightforward, actionable steps so you always know what to focus on next.
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Anti-Hustle Philosophy
I prioritise sustainable growth over relentless productivity, so that your business aligns with your life.
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Ethical Marketing Practices
I believe in human-centered, transparent marketing that builds trust and connection.
Unique Marketing Plans That Feels Good
Your business is unique, and your marketing should reflect that. I help you create strategies that fit your personality, values, and energy levels, so you can show up with confidence.
The values that guide Fizzy Ginger
Standing Up for What We Believe In
I refuse to use manipulative marketing tactics - end of story. I take the time to deeply understand your business, services, and customers so that every step is human-centred and feel right for you.
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Simplicity
I work with tested, clear, actionable plans so you can make confident decisions without the stress.
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Playfulness
Marketing should feel exciting, not exhausting so I always bring fresh creative ideas and energy to help you find the joy in sharing your work.
Transparency
I will always treat your business with the same care and attention as my own, communicating terms and prices clearly without hidden fees or charges.
Jesse May Hinds, Translator
After working with Rosie, growing my business is no longer an "if" but a "when"! I feel so empowered and Rosie's positive and innovative approach shines a light on all the different options I have to create success for my business.